本文主要讲述了文献综述对经济影响的研究。文中写了数据的表述和分析以及财务细节的关键,IPL和经济影响的分析总结。
文献综述:对经济影响的研究
介绍
利用体育市场的使用来探索经济利益的问题,大多数文献分析美国运动,它有着悠久的历史的,尤其是美式足球、篮球、棒球、冰球,同时对足球也有相当大的兴趣,世界领先的运动(例如,1998年欧洲短池游泳,1999年欧洲和2001年世界半程马拉松锦标赛)。
在过去的二十年里,城市之间已经有越来越多的竞争,国家和地区举办大型体育赛事。因此政府和其他重大体育赛事的倡议者,通过调试一个经济影响的声明,寻求支持其索赔的事件,提供一个经济增长的经济影响报告。例如,经济研究协会(1984)研究的洛杉矶奥运会,汉弗莱斯和普卢默(1992)研究的亚特兰大奥运会,和毕马威会计事务所的悉尼奥运会(1993)的研究。
举办体育事件,揭示了在我们的社区有大量好处,一些原因如增加社区的可见性,积极的心理收入,提高社会形象,都是常见的和可接受的规劝。体育赛事方面的经济影响,可以被定义为经济的净变化造成的运动事件和变化,是由活动涉及收购,操作,开发和使用体育设施和服务(利和奥尔顿,1983)进而生成访客的消费,公共支出、就业机会和税收。经济影响研究的支出可分为直接、间接、诱导效应。例如支出是直接投资需要满足游客对商品和服务的需求增加。间接影响是额外的涟漪效应轮再次初始观众的美元。诱导效应是就业和家庭收入的增加引发的经济活动而导致的直接和间接影响(道森,Blahna &基思,1993;霍华德&克朗普顿,1995)。
This report examines the wider benefits that move beyond the economic impact and proffers the adoption of the 'balanced scorecard' approach to event evaluation. Moreover, the data from the past economic impact studies were used to produce an economic impact forecasting model designed to predict the economic impact attributable to an event prior to it taking place.
This Research have been developed by undertaking wider evaluations of some of the events, for example, the 1998 European Short Course Swimming, 1999 European Show Jumping and the 2001 World Half Marathon Championships. Beyond the economic impact generated by an event, these wider evaluations have also examined the public profile achieved by the events and looked in particular at the media value associated with television coverage and place marketing effects linked to such coverage.
This Report also provides additional analysis which helps to put IPL event into context by:
Outlining the generic economic benefits and return on investment to a country's economy of hosting a major event such as IPL.
Profiling IPL and comparing it to other similar international events in respect of the key elements underpinning economic impact.
Identifying regional factors and drivers that may affect the economic impact of IPL in different regions
Outlining the possible contribution to a Host Nation's Government via taxation, as a result of hosting IPL, investment and cost associated with IPL.
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